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Lincoln Launches A New Program

As a company, Lincoln has set two goals at the forefront. The first is to provide its customers with some of the best, most luxurious vehicles possible. The second is to ensure that its customers are taken care of and provided with the best service possible. It is this second goal that lead Lincoln to expand its effortless services.

Joy Falotico, who is the president of The Lincoln Motor Company, was quoted saying this about the expansion, “We look at their lives, how they work and what they do, and then we look at what we can offer them from…

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Lincoln Puts New Strategy into Practice

 

Lincoln Motor Company recently announced a new high level strategy focused on products and services that integrate seamlessly into the target customer’s lifestyle. As a part of this strategy, the classic manufacturer launched a special pilot program for current Lincoln owners in select cities this April.

In the vein of popular ride sharing apps, Lincoln Chauffeur allows users to “hire” a short term personal driver, except that unlike Lyft and Uber, Lincoln’s drivers sit behind the wheel of the customer’s car instead of their own. Drivers may take clients to events or appointments, or they may run…
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