Lincoln Motor Company is teaming up with The Surf Lodge in Montauk, New York for a collaboration that will last the entire season.
Located in East Hampton, Montauk is known as a tourist destination, and The Surf Lodge is one of the area’s most popular places to stay. This year Lincoln will be sponsoring the Lodge’s famous summer concert series, providing music and entertainment all summer long. Featured artists include Lukas Graham and Bob Moses.
For the next three months, the Lincoln Continental will act as the official vehicle of the hotel. Guests will be able to take test rides to tour the local scenery and can even stay in a luxurious Lincoln-themed suite. With this partnership, Lincoln hopes to attract new customers and continue building its brand after adopting a new customer-first strategy earlier this year.
Launched in April, the collaboration kicked off with an exclusive party hosted by Lincoln president Kumar Galhotra and Lodge owner Jayma Cardoso. If you’re interested in learning more about the Lincoln-sponsored concert series, please visit The Surf Lodge website.
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