Lincoln Motor Company recently announced a new long-term collaboration with the Howard Hughes Corporation - a Dallas-based real estate development and management company founded in 1913 by Howard Hughes Sr. To kickoff this new partnership, several special events were staged in New York City’s Seaport District this past month. The five day event began with an outdoor concert featuring live performances from Lukas Nelson and Small Black and continued with “The Navigator Experience” – a three-day ride-and-drive event featuring the all-new Lincoln Navigator with personalized scent and taste experiences from The Scentarium and Michel Cluizel Chocolates.
The Seaport District is home to some of the oldest architecture in downtown Manhattan and boasts a wide array of attractions, including fine dining, shopping and nightlife. Based on their mutual appreciation for history and culture, Seaport District NYC is the ideal location for Lincoln and The Howard Hughes Corporation to begin their multi-year partnership.
Seaport District NYC is currently in the middle of a major revitalization project headed by the Howard Hughes Corporation. Ultimately, the area will be transformed into “a premier cultural destination with distinctive entertainment, world-class restaurants and diverse retail space that will appeal to Lincoln clients.”
“We look forward to working with The Howard Hughes Corporation as it continues its revitalization of the Seaport District NYC,” said Kumar Galhotra, president, The Lincoln Motor Company. “Both Lincoln and The Howard Hughes Corporation recognize the need to focus on great products and world-class experiences.”
Lincoln continues to redefine what it means to experience ultimate luxury ownership. Lincoln recently launched it’s second Lincoln Experience Center, this one in Dallas. The first center opened last year in Newport Beach, California. The Lincoln Experience Center offers a lavish, upscale space for the brand to reach out to potential customers in a more personalized setting. These centers are part of what Lincoln is now calling “The Lincoln Way”, the brand’s new strategy for attracting upscale customers through luxurious customer experiences that will set Lincoln apart from its competitors.
Lincoln's partnership with the Seaport District and the Howard Hughes Corporation will continue on several years, and it will give Lincoln customers access to discounts at numerous retail, dining and entertainment venues in the area.
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